On October 6, Uber agreed to buy ezCater for $2.3 billion in cash ([Boston Globe](https://www.bostonglobe.com/2026/10/06/business/ezcater-acquired-uber-eats/), [Bloomberg](https://www.bloomberg.com/news/articles/2026-10-06/uber-to-buy-catering-platform-ezcater-for-2-3-billion-in-cash)). ezCater works with more than 140,000 US restaurants, and its orders average more than $400. That's a large part of corporate catering, and it's set to sit inside the same company that runs Uber Eats. The deal still needs regulatory approval.
For restaurants and caterers, the question isn't whether the deal is good for Uber. It's who owns the customer relationship when a $400 office lunch order comes in, and who shows up at the door with it.
What changes when catering lives inside a marketplace
- **The customer is the platform's customer.** Reorders, contact details and order history stay with the marketplace.
- **Your brand sits next to every competitor** on the same page.
- **Fees and placement are set by the platform**, on the platform's schedule.
- **Delivery is built for volume.** Gig delivery networks are built for speed and scale across millions of small orders, and a 40-person catered lunch is a different job.
Catering deserves white-glove delivery
A catering order isn't a burrito. It's trays, setup, a specific suite on a specific floor, and a client meeting that starts at noon. Dragonfly is built for that end of the market: **premium, white-glove delivery** with trained professional drivers, real-time tracking, and dispatch you can actually call.
The alternative: catering that stays yours
Dragonfly gives restaurants and caterers two pieces they can use separately or together:
1. **White-label catering & online ordering.** A catering ordering site on your brand and domain. Your customers, your data, your menu and pricing. 2. **White-label, white-glove delivery.** Professional drivers dispatched by Dragonfly OS, with live tracking under your brand. Use it for orders from your own site *and* for marketplace orders.
You don't have to leave the marketplaces. Many restaurants use them to find new customers. The point is not to depend on any one of them, and not to hand your best clients to a delivery network that treats a $400 catering order like any other ticket.
**Get started:** [See white-label ordering](https://trydragonfly.com/ordering) · [Book a demo](https://trydragonfly.com/demo) · Dispatch (312) 270-0161