Turn local shoppers into weekly delivery subscribers.
Local Campaigns is the Dragonfly OS add-on for grocery operators. Weekly-specials pushes, first-order promos, meal-kit trials, and subscription acquisition — from the dashboard you already use. Local Campaigns is an add-on to Dragonfly OS: already running grocery on Dragonfly? Turn it on in your dashboard. New to Dragonfly? Start with the OS, add Campaigns when you're ready.
Campaigns built for how grocery grows
Offer types, channels, and templates tuned to the grocery vertical
Weekly specials push
Rolling weekly-specials creative with auto-refreshed item and pricing data pulled from your Dragonfly OS catalog.
First-order promo
Geo-targeted promo-code campaigns to convert local shoppers into first-time Dragonfly Orders customers.
Subscription acquire
Acquire recurring weekly-delivery subscribers with meal-plan and pantry-refill campaign templates.
Meal-kit trial
Trial-offer campaigns for meal-kit SKUs with built-in redemption caps and household targeting.
Multi-channel reach
Meta, Google Search, and Dragonfly local SEO + storefront — one review screen, one launch.
Delivery-email promo cards
In-delivery email cards promote adjacent SKUs and subscription upsells to customers who just ordered.
Our Promise
- ✓Subscriber leads route into your dispatch inbox and customer database — no separate CRM
- ✓Every click lands on your branded Dragonfly Orders storefront
- ✓Temperature and cold-chain messaging baked into creative templates
- ✓Pay only for the campaigns you launch — no monthly base fee
- ✓Templates pre-reviewed for Meta food-service advertising policy
Seamless API & Portal Integration
Track, manage, and update deliveries in real time. Our API and portal make it simple to integrate Dragonfly into your existing systems.
Dragonfly OS API
Local Campaigns endpoint inside your tenant API — pulls live catalog and pricing for weekly specials.
Merchant Dashboard
Enable from Settings → Add-ons. Campaigns live alongside your orders, catalog, and dispatch views.
Subscriber Analytics
Cost per subscriber, first-order AOV, and 30-day retention attribution per campaign.
// Launch a first-order grocery promo
POST /v1/local-campaigns
{
"vertical": "grocery",
"offerType": "first_order",
"promoCode": "FRESH20",
"geoTarget": {
"type": "radius",
"center": "90210",
"radiusMiles": 6
},
"channels": ["meta", "google", "local_seo", "delivery_email"],
"budgetUsd": 1200,
"redemptionCap": 500
}Who We Serve
Tailored delivery for every business model
Independent grocer
Acquire first-time delivery shoppers within your delivery radius and convert them into weekly regulars.
- ● First-order promo campaigns
- ● Weekly specials push
- ● Local SEO + storefront banner
Ethnic market
Reach neighborhoods where your SKU assortment is the draw — targeted by language, cuisine affinity, and geo.
- ● Language-specific creative
- ● Cuisine-affinity targeting on Meta
- ● Delivery-email cross-sell
Meal-kit company
Trial-offer subscription acquisition with retention campaigns for weeks 2 through 6.
- ● Trial-offer templates
- ● Subscription-acquire campaigns
- ● Retention email automations
Farm-to-table CSA
Seasonal membership drives tied to harvest calendar and local-food interest audiences.
- ● Seasonal campaign auto-scheduling
- ● Local-interest audience targeting
- ● Recurring membership flows
Ready to turn local shoppers into subscribers?
Already on Dragonfly OS? Enable Local Campaigns from your dashboard. New to Dragonfly? Book a demo.